Guide - Start Here

Play and Creativity

Discover how play helps children build creativity, confidence, emotional intelligence, resilience, and problem-solving skills—and learn how to make more room for play every day.

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Supporting Your Child To Play Independently

Do you wish your child would play by him or herself more? Try this.

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When Is My Child Ready for Social Media?

When should kids get social media? Learn why waiting matters, how social media affects development, and what to say when your child asks for it.

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Deepfake Nudes and Nudify Apps: How Parents Can Protect Kids

Deepfake nudes and nudify apps are a growing risk for kids. Learn how they work, how to protect your child, and what to do if your child is involved.

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Handling Boredom: Why It's Good for Your Child

Unstructured time allows kids to explore inner and outer worlds. Here's what to say when your child complains of boredom and some boredom-busting activities.

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Raise a Child Who Loves to Read

Research shows that reading to children and discussing the book as you read is the single best way to increase your child’s IQ. inspire a lasting love of reading.

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How Screens Affect Children’s Brains, Attention, and Emotional Development

Worried about screen time and your child’s development? Learn how screens affect attention, emotions, and learning—and what parents can do.

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Why Play Matters

Play is essential practice for life, and it shapes your child's resilience, confidence, and problem-solving skills.

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Countdown To School-Ready

Back to school is always a big transition. This countdown will gently ease you and your family toward a happy first day of school. Here's your gameplan.

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Preparing Your Child for the New School Year

With a little bit of preparation and forethought you can enjoy the last weeks of summer and make those first weeks of school easier for everyone in your family.